བཞུགས་སོ།།

I usually associate bzhugs so coming at the end of a text title. It's rarely ever translated, but could be rendered as "herein lies" then followed by the title. Usually just putting the title on a title page in large font "translates" it. However I recently saw bzhugs so printed on this incense packaging.  I wonder where else it might be used (the dkar chag of a statue for instance?).

"Herein lies Minling Incense with authentic ingredients and ritual procedure"